WiFi Tagging: a new way to connect
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As far as technology is concerned this is not a story about the future; as far as marketers are concerned and the adoption of new technology, it is a fairy-tale that borders on wishful thinking. Nevertheless, the daring few might plough on.
Imagine these role players! - a customer, a marketer and a sales representative.
The representative sends the marketer a location promo request e.g. please activate the offer on this network and here are the local rules and network id... (If the rep has a really smart phone, he/she can create their own WiFi hotspot)
The marketer attaches the offer to WiFi networks at a chosen range of locations and adds some rules e.g. offer valid between 13h00 and 14h00 today only.
The customer walks into a shopping center and activates his/her WiFi browser (free, branded, downloadable app) to see which stores offers what e.g. trials, demo's, vouchers, special offers; right now!
A few FAQ'sIs this legal? Yes! you are not depleting or using any resources.The network is not used to download anything.
Is it FREE? Yes the customer is not using airtime or indeed any internet connection. The marketer will have to pay for the service but the cost is a whole lot better than distributing printed collateral.
Is it possible? Yes. It has been tried and tested and it works.
Do I need access to the network or enter a password? No.

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